Social media can help stressed-out and overworked mothers, says an expert.
Today’s moms know that time is their most precious commodity. School, homework, activities, dinner and bedtime make for a grueling schedule that most moms have to face on a daily basis.
One solution to help with the burden — and to help moms not pull out their hair — is to become more organized and use technology to make life easier, said Jennifer Regina, an adjunct professor of marketing in the Rohrer College of Business at Rowan University (Glassboro, N.J.) and founder and CEO of The Marketing of Everything (Washington Township, N.J.).
According to The NPD Group, 79 percent of moms with children younger than 18 actively use social media, said Regina.
They rely heavily on blogs and Facebook to decide what to buy and what brands to promote through their word-of-mouth channels.
Additionally, 55 percent of moms have purchased a product because of a blog, and 40 bought a product because they saw it on Facebook.
Word of mouth is critical for moms making purchases. The first place moms will go to are other moms in order to come up with the brands or products they should be considering in their product choices, she said.
Social media, she said, have provided the platform that has allowed those word-of-mouth referral to flourish.
For example, Regina said, CafeMom is one of the largest resources for moms with any questions on a multitude of topics.
For the mom who has a very mobile lifestyle, social cell phone applications have been developed to make even life’s milestones easier.
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Tags: Mothers, Overworked Mothers, Social Media